Over-Surveyed Nation: ‘Your Opinion Is Important to Us!’
Gone are the days when you might get the occasional survey request in the mail, or — dreaded — on the phone. And remember those postcards in hotel rooms asking you to comment on your stay? So 1990’s....
View ArticleUse Technology to Mobilize Your Sales Force (Without Overwhelming Anyone)
The biggest challenge is getting salespeople to adapt to new technologies and finding tools that tackle tedious tasks and make time for more deals. Where there’s WiFi, there’s a way to capture and...
View ArticlePitch Battle: Beware the Sports Metaphor
Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).
View ArticleWho Is Managing Your Marketing?
We recently witnessed several recent marketing fiascos that begs an answer to the age old question - who is in charge of marketing?
View ArticleDIY Brand Building
Tom Duncan The Challenge. You’re a manufacturing company looking to make headway in a market saturated with established brands. Like [...]
View ArticleThe Synergy Mirage: A Case Study
Brand extensions and product expansions don't always make sense. A razor-like focus on what one does exceptionally well can make all the difference.
View ArticleIf I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with...
Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to...
View ArticleGoldman Sachs: A Cautionary Tale in Branding
The publication of the former Goldman Sachs’ executive’s op-ed should signal to management that the threat of a disconnect between one’s image and brand reality are now greater than ever.
View ArticleBuilding Customer Loyalty, 85-pixels at a time
How Vail Resorts keeps them coming back for a little digital love
View ArticleHow Do States Compare in Their Competiveness?
In anticipation of Chief Executive’s annual Best and Worst States survey in 2013 we examine the progress since out 2012 ranking of three key states in the midwest that have made progress: Wisconsin,...
View ArticleBringing Beige to the Apple Brand
Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?
View ArticleHow to Get the Most Out of Your CMO
At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.
View ArticleMacKenzie Bezos Stands By Her Man Jeff
Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New...
View ArticleShould CEOs Fight Back Against Bad Press?
To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the...
View ArticleHow (Online) Cynicism Destroys Brand Equity
Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and...
View ArticleSuperbowl Moments – Every Business Has One
Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides...
View ArticleExpect More Mid-Market Divestitures in 2014
Business owners are more interested in selling part of their companies rather than the entire enterprise. They’re also more inclined to divest significant assets to make investments rather than take on...
View ArticleStarbucks Expands Digital Tipping Option
You can do practically anything with a mobile phone these days including tipping your favorite barista. Could such apps be another path for rewards programs and tapping customer needs?
View ArticleWalmart and 3D Systems Work to Create New Manufacturing Jobs
Both Walmart and 3D Systems announced initiatives that will hopefully bring about new manufacturing jobs or reshore some production in the U.S. over the next ten years.
View ArticleFood Makers Explore Crowdsourcing Through Social Media
Is crowdsourcing the new front line for demand-driven manufacturing? Foodmanufacturing.com editor Holly Henschen reports that food processors are trying to use social media to identify new product...
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